notoriously sober

In 2021 I was contacted by the coolest gals who were looking for someone to build their new idea from scratch. We met over zoom and instantly clicked.

I was given free reign to design what I wanted to see in a sober brand seeing as I was a newly sober babe myself. I wholeheartedly agreed that there really wasn’t anything out there for us to show off our own preferences and also to toot our own sober horns.

I wanted to see something I would wear on a shirt, on a tote, on socks! I wanted a look that was bold and visually striking, something that people would be like shit yeah, sober is cool! I was SO sick of the rose all day tired topes.

Becoming sober is the best and hardest thing I ever did and hopefully we conveyed that pride into this fresh new brand design :)