Kelly Hogan here, the brains + brawn behind Freshly Hatched, a cheeky graphic + web design studio hailing from the rurban (rural+urban) landscape of Ontario, Canada (eh). 

I believe that a wicked sense of humour, a little more kindness and fantastic design can shift perspectives. I love a great connection with fellow small business owners, expressing your genius work visually is my jam :)

I do all the heavy creative lifting so you can focus on the good stuff like your business, or your dog, or whatever floats your boat.

Not really, but it sounds cooler. 

Circa 1999, when we thought the world was going to explode at the stroke of midnight on NYE, I worked for a groovy start-up with big dreams and a team of amazing young designers. I adored the fire and excitement of working for a start-up.

A few years in, we were acquired by a software giant which I won’t name, but rhymes with Mun Sicrosystems. Quickly the corporate ‘man’ took all the fun out of design and I was left writing time sheets, attending boring ‘critical path’ meetings and wondering how I got ‘here’.

In 2003, I co-founded Kanvas Ink., a graphic design house specializing in brand identity and Flash website creation. We developed some really cool stuff for big wig clients like Rogers Wireless but were also thrilled to brand small, one person start-ups. 

I’m still uber proud of our quirky greeting card line that were featured in 8 national magazines including Style at Home, Chatelaine and Lou Lou. 

FRESHLY HATCHED was launched in 2008, continuing my creative design passion but loving the solo freedom. Along the way I somehow popped out two kids and dived into writing YA & New Adult books in my free time (meaning I stay up super late and fangirl like a nerd when my family is sleeping).

Venturing out on my own was the perfect cocktail of independence + soul searching I needed in order to chillax, re-prioritize, and re-fresh my design perspective. Now each day I sit in my little office and marvel at how I got ‘here’ … the best job in the world.