Ok so as a designer I do get a lot of brou-ha ha over what we should charge – what is fair, what is overpriced and all that jazz. I am a real believer in you get what you pay for so here is my two cents.
Upon thinking of this statement I am trying to recall different industries and whether that holds true for everything. One thing I have become painfully knowledgeable about it baby/kiddie things…I bought a t-shirt for my son a year ago when he was 1 year old from a cool designer called zlilotto at the Toronto One of a Kind show. It was cute and upon chatting with the dude, he said that my son will grow into it, but still be able to wear it now..he said it wouldn’t change shape and that it was great fabric etc…The price tag was 27 bucks…so not huge but not joe fresh cheap. I have to say that Finn still wears that shirt, it looks just as new as when I bought it – which is hard for black fabric – plus he still have room to grow into it too. Definitely worth the money.
Furniture is one with mixed reviews…I have had my cheap ikea 799 couch for about 10 years now, still buying slip covers to refresh – but truly still a decent couch and I think it is now like 500 bucks for the same one. I covet different websites for cool furniture, but just can’t afford a 5000 montauk sofa…sigh…I did buy an expensive pull out couch/chair which was on sale for 1600 a few years ago…but truly it is really not that comfortable and I impulse bought it without realizing I am a white couch type girl and shouldn’t buy things in color as I change my mind too much..but I digress…
I did go into Crate and Barrel the other day looking at a new desk for 1200 which is still a lot but loved the look. However, upon testing the drawers – they didn’t pull out properly and I thought – for that amount, the drawer better well freakin’ work!
So when someone comes to me and asks for a logo for 100, I am torn. When you are looking at branding your company think about how many times you will see this logo, how it impacts the business, how you will use it and then think about what that is worth to you.
I am one of those people that will buy a soap because the label is cool. I will only shop at online websites that look professional and work awesome. I will scour shows for wicked business cards and keep them all just to be inspired by a cool design. If I am your target market, then 100 is bull shit. You don’t need to break the bank for a cool logo, but you have to pay for what it is worth. I know we all want deals these days, but I have seen it too many times of people coming to me, asking for a website, leaving me and going to a ‘template’ website, paying for it, agonizing over making it look nice and really coming up glaringly short, then coming back to me, paying me over top the template they bought and realizing that it was worth it in the end.
In this day and age of mostly virtual browsing, what is going to set you apart is a great design and if you are paying 100 for a logo, chances are people are going to see that reflected and move onto the next site. I am not saying this will always happen, but experience speaks for itself. Users typically will spend 5 seconds on a website and decide then and there whether it is worth their time. Our attention spans are next to nil these days and you have to have a strong impact to WOW your customers. Case and point: if I will pay 5.00 for a bottle of water because Christian Lacroix designed the label, I will certainly judge a ‘book by its’ cover’…and I am not the only one!
Sometimes I just forget about things I love and when I find them again, it makes me remember how great it was. I am sure most of you know about this website, but it is just so great, you gotta see it daily. It makes me smile each time, and reminds me of how I love to write and secretly wished I was one of their writers…oh to write witty blurbs about complete nonsense – now THAT is awesome!
So Tuesday was my 8th wedding anniversary and as much as we like to stay romantic, it is a wee difficult with a 2 year old. So we decided to be all family unit and crap and decided to all go to dinner at a semi nice place. We grabbed a big ‘c’ shaped booth which Finn was nice enough to stay in..mostly…We brought cars for him to play with, ordered him Chicken Nuggets which I felt I should have ordered as they were quite tasty and he seemed relatively happy albeit really hyper. As most parents can a-test to, when you have a kid your embarrassment tolerance goes way up. You are forced to change crap diapers in public coffee houses (right Groundswell ladies!), you breastfeed in front of teens popping in for their lunchtime caffeine (again, Groundswell is very tolerant of us moms). You deal with tantrums with a smile in the middle of Toys r us, and you are somehow able to pick your kids nose in public without batting an eyelash…gross I know, but sometimes it is either that, or stare at a green booger during lunch – you choose. So Finn was having a great time and then all of a sudden he jumps up onto the booth, tears come streaming down his face and he starts frantically yelling “FINN POOPY!”, “MY POOPY!”…over and over again. Apparently it was a bit painful coming out and he felt the need to get out his frustration and tell the restaurant, my god this poop was awesomely huge! I felt bad for the lovely family next to us having dinner with their teens, the lone dude at the bar who is probably here to avoid his own poopy diapers and the lovely old couple have a nice glass of vino before dinner…but truthfully we looked at each other and laughed. I grabbed Finn, some diapers and headed for the restroom with a big smile on my face and hoped that people felt it was
at least a little bit funny too. It was still funny when 30 minutes later it happened again… I have included a picture of Finn yelling at me on a walk this weekend as this was pretty much the depth of his sorrow over his poop…now I think we can all relate a little bit can’t we?
So when faced with a reno in my kitchen, new floors, new coat of paint, new light fixture..I really wanted to freshen my window treatments and I thought this was going to be the easy part…wrong…While I pained over choosing the right ‘white’ for my walls (yes I am that retarded), I thought curtains would be a snap and I would only need to look as far as ikea, west elm, perhaps crate and barrel or even anthropologie would have something…think again.
So far, every room in my house would have ikea curtains – love the grommet ones, but I wanted a change. Something bold, perhaps more chic and expensive and more graphic…I decided to place a cool vintage tea towel over my kitchen sink and then do long graphic prints over against the other wall. I thought the vintage tea towel would be really hard to search for – found it on day one…meanwhile 2 months later I am still humming and hahhing over where to find what I want without going custom. I have tried EVERYWHERE and am just not feeling the prints. Either too girly, too manly, too dark, too cheap looking, too…..ick…
Wouldn’t it be an amazing store to go in, choose your fabric, choose your top treatment, and choose your length and then they make them for you and you are out the door. Am I missing something – does this exist already? Shouldn’t Blinds to Go have a curtain option? So with a heavy heart I headed to ikea on the weekend, picked up a lovely cream velvet grommet curtain and called it a day…sigh…defeat…