Ok so as a designer I do get a lot of brou-ha ha over what we should charge – what is fair, what is overpriced and all that jazz. I am a real believer in you get what you pay for so here is my two cents.
Upon thinking of this statement I am trying to recall different industries and whether that holds true for everything. One thing I have become painfully knowledgeable about it baby/kiddie things…I bought a t-shirt for my son a year ago when he was 1 year old from a cool designer called zlilotto at the Toronto One of a Kind show. It was cute and upon chatting with the dude, he said that my son will grow into it, but still be able to wear it now..he said it wouldn’t change shape and that it was great fabric etc…The price tag was 27 bucks…so not huge but not joe fresh cheap. I have to say that Finn still wears that shirt, it looks just as new as when I bought it – which is hard for black fabric – plus he still have room to grow into it too. Definitely worth the money.
Furniture is one with mixed reviews…I have had my cheap ikea 799 couch for about 10 years now, still buying slip covers to refresh – but truly still a decent couch and I think it is now like 500 bucks for the same one. I covet different websites for cool furniture, but just can’t afford a 5000 montauk sofa…sigh…I did buy an expensive pull out couch/chair which was on sale for 1600 a few years ago…but truly it is really not that comfortable and I impulse bought it without realizing I am a white couch type girl and shouldn’t buy things in color as I change my mind too much..but I digress…
I did go into Crate and Barrel the other day looking at a new desk for 1200 which is still a lot but loved the look. However, upon testing the drawers – they didn’t pull out properly and I thought – for that amount, the drawer better well freakin’ work!
So when someone comes to me and asks for a logo for 100, I am torn. When you are looking at branding your company think about how many times you will see this logo, how it impacts the business, how you will use it and then think about what that is worth to you.
I am one of those people that will buy a soap because the label is cool. I will only shop at online websites that look professional and work awesome. I will scour shows for wicked business cards and keep them all just to be inspired by a cool design. If I am your target market, then 100 is bull shit. You don’t need to break the bank for a cool logo, but you have to pay for what it is worth. I know we all want deals these days, but I have seen it too many times of people coming to me, asking for a website, leaving me and going to a ‘template’ website, paying for it, agonizing over making it look nice and really coming up glaringly short, then coming back to me, paying me over top the template they bought and realizing that it was worth it in the end.
In this day and age of mostly virtual browsing, what is going to set you apart is a great design and if you are paying 100 for a logo, chances are people are going to see that reflected and move onto the next site. I am not saying this will always happen, but experience speaks for itself. Users typically will spend 5 seconds on a website and decide then and there whether it is worth their time. Our attention spans are next to nil these days and you have to have a strong impact to WOW your customers. Case and point: if I will pay 5.00 for a bottle of water because Christian Lacroix designed the label, I will certainly judge a ‘book by its’ cover’…and I am not the only one!